Our amazing team in Lafayette, LA, was recently honored with a 2025 Customer Zeal Trophy in recognition of having the highest Relationship Net Promotor Score (NPS) in the Mid-South Area in Q1. The NPS is a widely used metric for measuring customer loyalty and satisfaction. It is calculated by asking customers a single question: “How likely are you to recommend [company/product/service] to a friend or colleague?”
The goal for each BU to have an NPS above a 42, and Lafayette has knocked it out of the ballpark with a score of 61 YTD. In the Mid-South Area, Area President Rob LaTourette started a friendly competition of rewarding the BU with the best score quarterly. And according to BU222, they intend on keeping the Champion title!
“Creating a positive, respectful, solution-oriented experience, going above and beyond our customers’ expectations means so much to me and my TEAM. Customer Zeal is about trust and making sure the customer feels confident that their issue matters and that you’re there to help not just because it’s your job, but because you care!” says John B., General Manager.
Pictured above: General Manager John B. along with some of Lafayette’s outstanding employees. Way to go, team!